Jo Hendry has just cycled 230 miles from the top to bottom of Wales to raise money for the charity she works for, Crossroads in the Vale.
She’s not a Twitter, Facebook or social media addict and she’s never dared look under the bonnet of a website.
Now she’s a confident blogger whose Wheels across Wales site played a key role in raising the profile of her challenge and charity, welcomed scores of comments from supporters and helped raise well over £3,000. Apart from an investment in time and enthusiasm, the project cost precisely £0.
So what could other small non-profit organisations or individual fundraisers learn from Jo’s experience?
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