Archive for January, 2010

Want to get into inbound marketing? Start with a massage

With Angela, the Marie Curie cancer care masseuseLast night was the first meet-up of the London Inbound Marketing Group, at the Piano and Pitcher in Holborn. Great bunch of people who ventured from Ipswich, Cambridge, Dublin and just round the corner to chat about blogging, social media and the business of getting found online.

I also enjoyed the personal attention of a rather dishy masseuse. Stictly in the interests of inbound marketing, you understand.

One of several interesting conversations I had was with Noel Shannon, CEO of Silicon Cloud – the company doing a great job of bringing Hubspot’s inbound marketing techniques to Europe. He mentioned that he never used the term ‘outbound marketing’ until he heard of ‘inbound marketing’. Same here. But then, a couple of years ago, neither of us knew that the media and marketing world was about to be turned on its head.

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UMapper: The easy mapping tool for all seasons

There's much more to UMapper than weatherI re-visited user-friendly mapping tool UMapper this week, after an email from them announcing the official launch of their whizz-bang weather maps.

Creating a UMapper live weather map really is a piece of cake. Just log into UMapper, choose the weather template, zoom in on the area you want to display, save, and copy the resulting code to your blog. Done.

Clickable temperature markers show the five-day forecast and US maps have live radar feed too.

Besides weather mapping, UMapper has a few other gizmos that really impress me (especially from an education perspective), such as the ability to upload custom maps and create ‘geo-games’.

But just before we move on to those, here’s a weather map for the Midlands (remember, the radar slider won’t work in UK). If you’d like to see how to make one in about 30 seconds, watch this short UMapper video.

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Medium Rare: The bite-sized media & learning brunch

You’re reading Medium Rare. Bite-sized media and learning news to go. On the menu today:

The top YouTube videos of all time
Why journalism academics must learn from multimedia reporters
Why newspaper articles are just too long
Eight news media trends for 2010
The complete guidebook to web searching


MORNING COFFEE

The top YouTube videos of all time


BLOGWATCH

Why journalism academics must learn from multimedia reporters

Professor of journalism at the University of Kent, Tim Luckhurst, has raised the issue of the gulf between journalism study and practice in a recent review of the ‘The Future of Newspapers,’ a collection of academic essays. READ MORE

Why newspaper articles just too long

Seekers of news abandoning print newspapers for the Internet has nothing directly to do with technology. It’s that newspaper articles are too long, argues Michael Kinsley. READ MORE

Eight news media trends for 2010

With the news industry struggling to find new revenue streams that can reshape their broken business model, 2010 will be defined by experiments in news media monetization. This will also include content that is guided more than ever by the audience and ad revenue. READ MORE


TIPS & TUTORIALS

The complete guidebook to web searching

For everyone who wants to be more productive and get to know some new search engines – MakeUseOf presents The Guidebook to Internet Searching. Written by Dean Sherwin. READ MORE