Imagine you’re a progressive English council nearing completion of a multi-million, state-of-the-art swimming pool complex. You’re looking for someone to lead a really innovative communication project that brings the community together in a celebration of achievement.
Now imagine you’re the person who just got the job. You’d be thinking future-facing technology; the might of social media. Right?
Wrong.
Try posters made with thumping great blocks of wooden type, a printing press from the dawn of mankind and ink that takes a decade to get out of your fingernails.
What? It’s crazy. You couldn’t make it up. But then you don’t have to when you receive an email from someone signing themselves “itinerant creative person”, with a single line reading: ‘I am delighted to announce the launch of my latest project, The Corby Press.’
Jo Roberts, aforementioned itinerant creative person, isn’t crazy. She’s amazing.
